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    <title>Path to Adland</title>
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    <description>Careers in Advertising and Marketing</description>
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    <pubDate>Sat, 26 Jul 2008 12:08:28 GMT</pubDate>
    <itunes:keywords>advertising,advice,career,interview,marketing,new,york</itunes:keywords>
    <itunes:subtitle>Careers in Advertising and Marketing</itunes:subtitle>
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    <itunes:author>Allie Osmar</itunes:author>
    <itunes:summary>Allie Osmar interviews those working in a variety of advertising and marketing careers, offering insight on what it is like to work in a career in these fields, as well as advice on how to get there and make it in the business.</itunes:summary>
    <item>
      <title>Moving to TheCreativeCareer.com</title>
      <description>I'm moving my content from Path to Adland over to TheCreativeCareer.com</description>
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      <pubDate>Mon, 26 Nov 2007 02:24:59 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-11-26</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>career-planning</itunes:keywords>
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      <itunes:duration>28</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:summary>I'm moving my content from Path to Adland over to TheCreativeCareer.com</itunes:summary>
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      <title>Welcome to the &amp;quot;Real World&amp;quot;</title>
      <description>I've started my career in Chicago!  Reflecting on my experiences at the Cannes International Advertising festival, a new work lifestyle, living in the city, postgrad internship and leaving friends behind.</description>
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      <pubDate>Wed, 22 Aug 2007 03:13:21 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-08-22</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
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      <itunes:duration>326</itunes:duration>
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      <itunes:summary>I've started my career in Chicago!  Reflecting on my experiences at the Cannes International Advertising festival, a new work lifestyle, living in the city, postgrad internship and leaving friends behind.</itunes:summary>
    </item>
    <item>
      <title>Careers in Search Marketing and Optimization</title>
      <description>Search Engine Marketing and Optimization are very hot right now. So what are the career opportunites in these areas and how do you get started? Brian Wensel discusses his role in Search Marketing with Avenue A | Razorfish and how to get started in a similar career.</description>
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      <pubDate>Thu, 17 May 2007 20:46:58 GMT</pubDate>
      <dcterms:modified>2008-06-19</dcterms:modified>
      <dcterms:created>2007-05-17</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>advice,avenue,burson-marsteller,career,chicago,engine,interview,marketing,new,optimization,razorfish,search,seo,york</itunes:keywords>
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      <itunes:duration>419</itunes:duration>
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      <itunes:summary>Search Engine Marketing and Optimization are very hot right now. So what are the career opportunites in these areas and how do you get started? Brian Wensel discusses his role in Search Marketing with Avenue A | Razorfish and how to get started in a similar career.</itunes:summary>
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      <title>Interviews From Speed Networking</title>
      <description>Interviews with Michael Steidemann, who works in digital at GM Planworks and Teresa Lyncheski, a talent specialist for Team Detroit (JWT, Y&amp;R, Wunderman, Ogilvy, and GroupM media companies Mediaedge:cia and MindShare</description>
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      <pubDate>Thu, 29 Mar 2007 01:23:02 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-03-29</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>advertising,detroit,digital,gm,human,interview,networking,planworks,resources,team</itunes:keywords>
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      <itunes:summary>Interviews with Michael Steidemann, who works in digital at GM Planworks and Teresa Lyncheski, a talent specialist for Team Detroit (JWT, Y&amp;R, Wunderman, Ogilvy, and GroupM media companies Mediaedge:cia and MindShare</itunes:summary>
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      <title>Working as a copywriter in New York City</title>
      <description>Paul Bartow explains what it is like to work as a copywriters in New York City, and what it took to get to where he is today.</description>
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      <pubDate>Fri, 02 Mar 2007 18:58:25 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-03-02</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>advertising,chiat,copywriter,creative,day,job,new,portfolio,york</itunes:keywords>
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      <itunes:summary>Paul Bartow explains what it is like to work as a copywriters in New York City, and what it took to get to where he is today.</itunes:summary>
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      <title>Allen Adamson, author of BrandSimple</title>
      <description>Allen Adamson, Managing Director of Landor Associates in New York and author of BrandSimple, discusses the business of branding with Allie Osmar. Other topics include the debate over the necessity of an MBA, what it takes to be a successful brander, the future of branding and what it&#8217;s really like in the first few months in an entry-level position.</description>
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      <pubDate>Mon, 12 Feb 2007 20:25:53 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-02-12</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>adamson,advertising,allen,brand,branding,brandsimple,career,mba</itunes:keywords>
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      <itunes:summary>Allen Adamson, Managing Director of Landor Associates in New York and author of BrandSimple, discusses the business of branding with Allie Osmar. Other topics include the debate over the necessity of an MBA, what it takes to be a successful brander, the future of branding and what it&#8217;s really like in the first few months in an entry-level position.</itunes:summary>
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      <title>Interviewing Tips from Lisa Hinkley</title>
      <description>Lisa Hinkley, Field Career Consultant for the College of Communication Arts and Sciences at Michigan State University shares job interviewing tips. E-mail comments to pathtoadland@podomatic.com or call the comment line at 206-202-3086.</description>
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      <pubDate>Sun, 21 Jan 2007 01:34:18 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-01-21</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
      <itunes:keywords>hinkley,interview,lisa,michigan,state</itunes:keywords>
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      <itunes:summary>Lisa Hinkley, Field Career Consultant for the College of Communication Arts and Sciences at Michigan State University shares job interviewing tips. E-mail comments to pathtoadland@podomatic.com or call the comment line at 206-202-3086.</itunes:summary>
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      <title>Working as an Account Executive in New York City</title>
      <description>Allie Osmar speaks with Samir Ahmed about his role as an account executive at Vibrant Media. Other topics include how Ahmed ended up in his chosen career, keeping up with and creating trends in technology and living and working In New York City.</description>
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      <pubDate>Fri, 12 Jan 2007 02:16:03 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2007-01-12</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
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      <itunes:summary>Allie Osmar speaks with Samir Ahmed about his role as an account executive at Vibrant Media. Other topics include how Ahmed ended up in his chosen career, keeping up with and creating trends in technology and living and working In New York City.</itunes:summary>
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      <title>What is a Project Manager in Advertising?</title>
      <description>&#160;Michael Falcicchio of Cline Davis &amp; Mann discusses what he does as a Project Manager for the Pharmaceutical Advertising Agency in New York City.</description>
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      <pubDate>Sun, 31 Dec 2006 00:42:54 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2006-12-31</dcterms:created>
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      <itunes:summary>&#160;Michael Falcicchio of Cline Davis &amp; Mann discusses what he does as a Project Manager for the Pharmaceutical Advertising Agency in New York City.</itunes:summary>
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      <title>Public Relations in New York City</title>
      <description>Rachel Lyn Honig, Managing Director, G.S. Schwartz &amp;Co., Inc and COO and Co-Founder, Digital Power and Light in New York City gives advice to students at the Advetising Women of New York Career Conference. She discusses her role in public relations, the advantage she has by being in New York City, and what it takes to work in PR.</description>
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      <pubDate>Mon, 04 Dec 2006 02:14:54 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2006-12-04</dcterms:created>
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      <itunes:summary>Rachel Lyn Honig, Managing Director, G.S. Schwartz &amp;Co., Inc and COO and Co-Founder, Digital Power and Light in New York City gives advice to students at the Advetising Women of New York Career Conference. She discusses her role in public relations, the advantage she has by being in New York City, and what it takes to work in PR.</itunes:summary>
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      <title>Path to Adland</title>
      <description>Hear interviews from the Advertising Women of New York Conference, including Celia Liu, Account Manager at JWT and Christian Boesen, Vertical Sales Manager at Vibrant Media</description>
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      <pubDate>Sun, 26 Nov 2006 02:32:23 GMT</pubDate>
      <dcterms:modified>2008-06-18</dcterms:modified>
      <dcterms:created>2006-11-26</dcterms:created>
      <link>http://pathtoadland.podOmatic.com</link>
      <dc:creator>Allie Osmar</dc:creator>
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      <itunes:summary>Hear interviews from the Advertising Women of New York Conference, including Celia Liu, Account Manager at JWT and Christian Boesen, Vertical Sales Manager at Vibrant Media</itunes:summary>
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